Automotive fallout continues...

The final payment on the totalled car note will be about the same as one monthly payment- $350.

Furthermore, my grandmother's brother has decided to buy a vehicle for us to use... but he is retaining ownership. You see, his condition is that, put bluntly, if my grandmother isn't in the vehicle, neither am I. I am not to drive the replacement vehicle by myself anyplace.

The pressure to get one of the other vehicles here repaired to a reliable standard has just been ratcheted up another notch or three...

Automotive fallout continues...

The final payment on the totalled car note will be about the same as one monthly payment- $350.

Furthermore, my grandmother's brother has decided to buy a vehicle for us to use... but he is retaining ownership. You see, his condition is that, put bluntly, if my grandmother isn't in the vehicle, neither am I. I am not to drive the replacement vehicle by myself anyplace.

The pressure to get one of the other vehicles here repaired to a reliable standard has just been ratcheted up another notch or three...

Dipshits in Ads...

In 1957, Stan Freberg essentially invented soft-sell humor advertising.

Although humor is now used frequently in ads, very few advertisers really understand the proper use of humor as a tool.

Guys, here's a hint. The following is not an effective base for an advertising strategy:

"Mental and social incompetents love our product- and so will you!"

It's OK to make your competition look like dopes. It's even OK to make the people who buy from your competition look like dopes. But when you show people using YOUR product who need to be skimmed off the gene pool, you're making -everyone- who uses your product look like that guy.

It's not funny. It's annoying. And it makes people like me want to chuck a brick through the TV screen. And if said brick would hit the guy who came up with the ad in question, I'd -do- it.

(This post inspired, most recently, by the Burger King Fantastic Four tie-in where the office geek talks up a standee of the Invisible Woman and tries to feed it a french fry. CHRIST.)

Dipshits in Ads...

In 1957, Stan Freberg essentially invented soft-sell humor advertising.

Although humor is now used frequently in ads, very few advertisers really understand the proper use of humor as a tool.

Guys, here's a hint. The following is not an effective base for an advertising strategy:

"Mental and social incompetents love our product- and so will you!"

It's OK to make your competition look like dopes. It's even OK to make the people who buy from your competition look like dopes. But when you show people using YOUR product who need to be skimmed off the gene pool, you're making -everyone- who uses your product look like that guy.

It's not funny. It's annoying. And it makes people like me want to chuck a brick through the TV screen. And if said brick would hit the guy who came up with the ad in question, I'd -do- it.

(This post inspired, most recently, by the Burger King Fantastic Four tie-in where the office geek talks up a standee of the Invisible Woman and tries to feed it a french fry. CHRIST.)