Advertising, and worries.
Jun. 24th, 2009 09:32 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
redneckgaijinAs I've mentioned elsewhere, WLP's first graphic novels are now available for preorder, both direct from WLP and through Amazon.com .
What's more, I've just dropped $250 to Project Wonderful to run ads for the graphic novels. (Unfortunately, since WLP has adult content, we can't sell ads through PW.)
What worries me right now is, aside from a handful of orders from the most fervent WLP fans, there's been no movement in the past week... and, so far as I can tell from the online reports, no Amazon.com orders at all, period.
And I'm also worried that the PW ads (which are costing me, roughly speaking, a nickel for every click on the ad) will be a waste of money. There are several other things that need doing- restock of items, purchase of a wireless credit card terminal, replacement of the Exploder's cracked windshield, etc.- that I could have put that money towards instead of ads. My past experience has been, almost without exception, that paid ads are lost money- they don't generate enough sales to justify the cost of the ad.
(And these worries remind me: I need to make sure the flyers are either printed or in the stuff going to Apollocon; got to do all the promotion I can manage on this. This IS the sink-swim test for WLP as a comics publisher, really, and I gotta do what I can to make it work.)
What's more, I've just dropped $250 to Project Wonderful to run ads for the graphic novels. (Unfortunately, since WLP has adult content, we can't sell ads through PW.)
What worries me right now is, aside from a handful of orders from the most fervent WLP fans, there's been no movement in the past week... and, so far as I can tell from the online reports, no Amazon.com orders at all, period.
And I'm also worried that the PW ads (which are costing me, roughly speaking, a nickel for every click on the ad) will be a waste of money. There are several other things that need doing- restock of items, purchase of a wireless credit card terminal, replacement of the Exploder's cracked windshield, etc.- that I could have put that money towards instead of ads. My past experience has been, almost without exception, that paid ads are lost money- they don't generate enough sales to justify the cost of the ad.
(And these worries remind me: I need to make sure the flyers are either printed or in the stuff going to Apollocon; got to do all the promotion I can manage on this. This IS the sink-swim test for WLP as a comics publisher, really, and I gotta do what I can to make it work.)
